Best Seller

Hazy Midnight

Name: Brown Sugar Coffee Rub - Hazy Midnight
Rating: 5.00 (10 reviews)

Brown Sugar Coffee Rub

$12.99

Hazy Midnight gives you deep coffee and brown sugar with smoky chile warmth. From steak to burgers, pork, and brisket. Just season, cook, and enjoy.

Flavor Profile: Smoky • Peppery • Savory

Best on:

Beef

Pork

Veggies

Heat level:No Heat. All flavor, no fire.

No Heat Super Hot

Made in the USA, 30-day flavor guarantee, easy returns

Ingredients

TURBINADO SUGAR, SALT, PAPRIKA, ANCHO CHILE POWDER, GROUND COFFEE, ONION, BLACK PEPPER, GARLIC, CUMIN, <2% ORGANIC RICE HULLS (ANTI-CAKING AGENT)

30 Day Flavor Guarantee

30-Day Flavor Satisfaction Guarantee:
We stand behind our seasonings. If your first Flavor Expedition Co. purchase doesn’t hit the mark, contact us within 30 days of delivery and we’ll make it right.

Shipping & Returns

Shipping Policy:
We currently offer $7.95 Flat Rate shipping or Free Economy Shipping for purchases over $49 to all 50 states in the U.S.A. Most packages ship via USPS and arrive in 3-5 business days.

30-Day Flavor Satisfaction Guarantee:
We stand behind our seasonings. If your first Flavor Expedition Co. purchase doesn’t hit the mark, contact us within 30 days of delivery and we’ll make it right. (For more information check out the full guarantee in the footer.)

Easy Return Policy:
Damaged order? Don’t toss it. Email us within 24 hours of delivery with photos and we’ll take care of it.

Merchandise returns:
Unused items may be returned within 30 days for store credit or exchange.

Questions? Email support@flavorexpedition.com with your order number.

Why Buy From Us?

Bold, layered flavor – Small-batch blends designed to do the heavy lifting so your food tastes intentional, not rushed.
Made for real life – Built for busy nights, tired cooks, and moments when people are counting on you.
No filler, no shortcuts – Thoughtfully balanced ingredients that actually earn their spot in your cabinet.
Confidence in every shake – Turn simple ingredients into meals people remember—without overthinking it.
30-Day Flavor Guarantee – Try your first bottle risk-free. If it doesn’t deliver, we’ll make it right.

Hazy Midnight Brown Sugar Coffee Rub

$12.99

First bite

Sweet crust, dark roast

Brown sugar and coffee build a deep, caramelized edge.

Then

Smoky ancho

Ancho chile and paprika add smoke without much heat.

Finish

Savory and peppery

Garlic, onion, black pepper and cumin keep it grounded.

Recipe highlight

Midnight Birria Tacos

Slow-braised beef, crisp-edged tortillas and a rich, dunkable broth.

Total time 4-4.5 hoursServes 6-8

You'll need

3 lbs beef chuck, cut into cubes
3 lbs beef short ribs
Flavor Expedition Co. Hazy Midnight
3 vine-ripened tomatoes
1 white onion
5 dried guajillo chiles (stems + seeds removed)
2 cans ancho chiles in adobo sauce
4–5 garlic cloves
4–5 cups beef broth (divided)
Flavor Expedition Co. Slow Noon
Flour tortillas
Oaxaca cheese, shredded
Diced white onion
Fresh cilantro

Get the full recipe

More ways to cook with Hazy Midnight

See all Hazy Midnight recipes

Juicy Pepper Steak Stir Fry27 minutes

Autumn Harvest Crockpot Pork Loin (Tuscan Style!) dish featuring spices from Flavor Expedition co.

Autumn Harvest Crockpot Pork Loin5.5-6.5 hours

InstaPot French Onion Pot Roast topped with toasted, melted-cheese bread slices in an Instant Pot

InstaPot French Onion Pot Roast6 hours 35 minutes

Save $3.98 BBQ Essentials seasoning pack of three bottles surrounded by peppers, honeycomb and spices.

Pair it and save

Get Hazy Midnight plus two more in the BBQ Essentials pack

Three bottles built for the grill: a dark rub, a mustard kick and sweet hickory smoke.

Hazy MidnightYou're viewing this oneSmoky • Peppery • SavoryTry it on Steak, BrisketHeat
Scorching AfternoonTangy • Spicy • SavoryTry it on Tri-tip, Pork ChopsHeat
Mellow DuskSweet • Smoky • BBQTry it on Pork Ribs, Beer Can ChickenHeat

$34.99~~$38.97~~

$11.66 a bottle, you save $3.98

Save $3.98 versus buying three single bottles
Free shipping on orders over $49
30-day flavor guarantee. Don't love it, we'll make it right

With the pack, you're $14.01 away from free shipping

See what's in the pack

Before you add it to the cart

a few things people ask us

Will it taste like coffee? Not like a cup of it. The coffee is there for roasty depth, the way it works in a good chili. Brown sugar, ancho and paprika sit on top, so the first impression is smoky and savory.

Is it only for beef? Beef is where it shines, but we use it on pork, burgers, chicken thighs, mushrooms and Brussels sprouts too. Anything that likes a dark, caramelized crust.

What did we leave out? On purpose, a few things you'll find in a lot of rubs:

Not in the bottle

MSG or fillers
Gluten or nuts

Not on the label

Anything from an animal
Any of the major allergens

Anthony and Erin

Heat

1/5No heat

One bottle covers

9-11pounds of meat at 1 tbsp a pound

Stays fresh for

1-3years, cool and dark

Your guarantee

30days. Replaced or refunded.

Free shipping over $49.$7.95 flat rate below that.

4.5 oz bottle.Ingredients: Turbinado sugar, salt, paprika, ancho chile powder, ground coffee, onion, black pepper, garlic, cumin, <2% organic rice hulls (anti-caking agent)

Customers praised this brown sugar coffee rub as "one of the best rubs I've EVER had." The seasoning creates an amazing crust on steaks, ribs, brisket, and chicken with rich coffee flavor and perfect caramelization. Shoppers love its versatility on meats, veggies, and even bacon. The balanced sweetness enhances natural flavors without overpowering.

This is one of the best rubs I've EVER had.
Creates an amazing crust on steaks and brisket. The coffee adds rich flavor.
I made some of the best pulled beef sandwiches I've ever had with this!

Chicken (positive)Steaks (positive)Bacon (positive)Meat (positive)Flavor (positive)

5 stars: 10 (100%)
4 stars: 0 (0%)
3 stars: 0 (0%)
2 stars: 0 (0%)
1 star: 0 (0%)

I made some of the best pulled beef sandwiches I've ever had with this! The entire family absolutely loved them! Awesome rub!!!l Looking forward to trying it on some steak!!

Beyond Expectation

Beyond Expectation. My son took me out to dinner at a fancy restaurant and i had an espresso crusted streak. it was great. I never thought i could do somethng like that at home. The Hazy Midnight was a no brainer to try. We liberally coated the steaks before searing. It was AMAZING. I bought the sample pack of seasonings as i didnt know how i would like the products. Now I am ordering full size bottles of this and the Apple Jalapeno ( game changer) Cant wait to try the rest of the samples. I have a feeling I might be restocking my entire spice shelf with Flavor Expedition

Hi Colleen! We're thrilled to hear you enjoyed the Hazy Midnight on your steaks and that it brought a restaurant-quality touch to your home cooking. Thank you for your wonderful words and support—happy cooking, and we can't wait for you to try the rest of the samples!

Cheers, Anthony & Erin

This is one of the best rubs I've EVER had

This is one of the best rubs I've EVER had. Grilled some rib eyes with it and it was awesome. My wife really doesn't eat beef, but she even wanted another piece of my rib eye

Hi Ron, we're thrilled to hear you loved Hazy Midnight! It sounds like it made your rib eyes extra special. Thanks for sharing your experience and welcome to the Flavor Crew!

Hazy Midnight creates an amazing crust on steaks and brisket

Hazy Midnight creates an amazing crust on steaks and brisket. The coffee adds rich flavor, while the brown sugar caramelizes perfectly

never lasts

wow, all i can say is Fabulous..hubby anted ribs again so i used this rub for my ribs. really good combo and glad i bought and tried. my usual rub that I make is LOTS of onion & Garlic powder, DARK Chili Powder DARK Brown sugar Cayenne pepper powder and DiJon mustard as my binder but this really is good

Bacon Candy

With this seasoning I mainly go on ribs and sometimes a chicken with potato dish, this seasoning has that hardy full flavor with a sweetness to it but not too sweet where you don't want it on something! Putting it on my bacon with a dash of honey in the oven SETS IT OFF!!

Hazy Midnight

I combined Hazy with Volcanic to make a rub for chicken lollipops that I smoked tonight, and they are fantastic! I love experimenting with combining the flavors.

Love the hazy midnight! Got it at a wine fest in Az, haven't gone without since then. I put it in salads, on all my meat, on veggies

❤️❤️❤️❤️❤️

The best seasoning EVER! I use on veggies, meats, fish! The flavor-add is scrumptious. Hazy Midnight and Mellow Dusk are the family favorites! First met them at farmers market and now buy on line. Fast, courteous service! 5 + Stars!!

Subtly Perfect

I was hesitant about Hazy Midnight..it has a mild flavor to it and on its own you can taste the coffee..but if you love tender juicy steaks, burgers, and briskets this is a MUST have!! It tenderizes the meat and brings out the natural flavors of what you're cooking instead of masking it with too much salt and pepper like other seasonings! I use this on all of my briskets..as a rub and as part of my injection!! No Red Meat gets cooked without Hazy Midnight!!