Hazy Midnight seasoning bottle beside brown sugar and coffee beans. [pack-1]
Best Seller

Hazy Midnight

Brown Sugar Coffee Rub
$12.99

Hazy Midnight gives you deep coffee and brown sugar with smoky chile warmth. From steak to burgers, pork, and brisket. Just season, cook, and enjoy.

Flavor Profile: Smoky • Peppery • Savory

Best on:
Beef
Pork
Veggies
Heat level:No Heat. All flavor, no fire.
No Heat Super Hot
Made in the USA, 30-day flavor guarantee, easy returns
Ingredients

TURBINADO SUGAR, SALT, PAPRIKA, ANCHO CHILE POWDER, GROUND COFFEE, ONION, BLACK PEPPER, GARLIC, CUMIN, <2% ORGANIC RICE HULLS (ANTI-CAKING AGENT)

30 Day Flavor Guarantee

30-Day Flavor Satisfaction Guarantee:
We stand behind our seasonings. If your first Flavor Expedition Co. purchase doesn’t hit the mark, contact us within 30 days of delivery and we’ll make it right.

Shipping & Returns

Shipping Policy:
We currently offer $7.95 Flat Rate shipping or Free Economy Shipping for purchases over $49 to all 50 states in the U.S.A. Most packages ship via USPS and arrive in 3-5 business days.

30-Day Flavor Satisfaction Guarantee:
We stand behind our seasonings. If your first Flavor Expedition Co. purchase doesn’t hit the mark, contact us within 30 days of delivery and we’ll make it right. (For more information check out the full guarantee in the footer.)

Easy Return Policy:
Damaged order? Don’t toss it. Email us within 24 hours of delivery with photos and we’ll take care of it.

Merchandise returns:
Unused items may be returned within 30 days for store credit or exchange.

Questions? Email support@flavorexpedition.com with your order number.

Why Buy From Us?
  • Bold, layered flavor – Small-batch blends designed to do the heavy lifting so your food tastes intentional, not rushed.
  • Made for real life – Built for busy nights, tired cooks, and moments when people are counting on you.
  • No filler, no shortcuts – Thoughtfully balanced ingredients that actually earn their spot in your cabinet.
  • Confidence in every shake – Turn simple ingredients into meals people remember—without overthinking it.
  • 30-Day Flavor Guarantee – Try your first bottle risk-free. If it doesn’t deliver, we’ll make it right.
Hazy Midnight seasoning bottle beside brown sugar and coffee beans. [pack-1]
Hazy Midnight Brown Sugar Coffee Rub
$12.99

Hazy Midnight is good on

  • Tri Tip Tri Tip
  • Birria Birria
  • Stew Stew
  • Stir-Fry Stir-Fry

The Flavor Experience

Sweet crust, dark roast
First bite

Sweet crust, dark roast

Brown sugar and coffee build a deep, caramelized edge.

Smoky ancho
Then

Smoky ancho

Ancho chile and paprika add smoke without much heat.

Savory and peppery
Finish

Savory and peppery

Garlic, onion, black pepper and cumin keep it grounded.

Is this for me?

a few things people ask us

Will it taste like coffee? Not like a cup of it. The coffee is there for roasty depth, the way it works in a good chili. Brown sugar, ancho and paprika sit on top, so the first impression is smoky and savory.

Is it only for beef? Beef is where it shines, but we use it on pork, burgers, chicken thighs, mushrooms and Brussels sprouts too. Anything that likes a dark, caramelized crust.

What did we leave out? On purpose, a few things you'll find in a lot of rubs:

Not in the bottle

  • MSG or fillers
  • Gluten or nuts

Not on the label

  • Anything from an animal
  • Any of the major allergens
Anthony and Erin
Nutrition Facts Serving size: 1/4 tsp (0.8g) · 152 servings per container
Calories
0
Total Fat
0g
Sodium
60mg
Total Carbs
<1g
Protein
0g
4.5 oz bottle.Ingredients: Turbinado sugar, salt, paprika, ancho chile powder, ground coffee, onion, black pepper, garlic, cumin, <2% organic rice hulls (anti-caking agent)
Heat
1/5No heat
Stays fresh for
1-3years, cool and dark
Free shipping over $49.$7.95 flat rate below that.

Pick your size and start cooking

5.0 (10 reviews)
4.5 oz Bottle
4.5 oz bottle
$12.99
Subscribe & Save starts at 2 bottles
2 Pack
2 bottle pack
$25.98
20% off your first order, 10% off after. Skip or cancel anytime.
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3 bottle pack
$38.97
20% off your first order, 10% off after. Skip or cancel anytime.
Delicious Midnight Birria Tacos with melty cheese alongside seasoned corn on a rustic plate.
Recipe highlight

Midnight Birria Tacos

Slow-braised beef, crisp-edged tortillas and a rich, dunkable broth.

Total time 4-4.5 hoursServes 6-8
Get the full recipe
Delicious Midnight Birria Tacos with melty cheese alongside seasoned corn on a rustic plate.

Midnight Birria Tacos

Prep 30 minutesCook 3.5-4 hoursTotal 4-4.5 hoursServes 6-8

Ingredients

  • 3 lbs beef chuck, cut into cubes
  • 3 lbs beef short ribs
  • Flavor Expedition Co. Hazy Midnight
  • 3 vine-ripened tomatoes
  • 1 white onion
  • 5 dried guajillo chiles (stems + seeds removed)
  • 2 cans ancho chiles in adobo sauce
  • 4–5 garlic cloves
  • 4–5 cups beef broth (divided)
  • Flavor Expedition Co. Slow Noon
  • Flour tortillas
  • Oaxaca cheese, shredded
  • Diced white onion
  • Fresh cilantro

Directions

  1. Rub-a-dub-rub
    Coat cubed beef chuck and short ribs generously in Hazy Midnight. Sear all sides until browned, then set aside.

  2. Simmer down now
    In a large pot, toss in tomatoes, guajillo chiles, ancho chiles with adobo, onion, and garlic. Cover with water and simmer for 20 minutes. Strain and transfer everything to a blender.

  3. Blend like you mean it
    To the blender, add Slow Noon and 2 cups beef broth. Blend until smooth and sultry.

  4. Beef bath time
    Return the seared beef to the pot. Pour in the blended mixture and enough extra broth to fully submerge the beef. Bring to a simmer, then transfer to the oven and braise at 300°F for 3.5 hours — or until it shreds like a dream.

  5. Taco ‘bout crispy
    Shred the beef and skim the fat from the top of the broth. Dip tortillas in the fat, then toast them on a griddle over medium-low heat. Load 'em up with beef, Oaxaca cheese, diced onion, and cilantro. Fold and fry both sides until crispy.

  6. Dip it good
    Serve tacos with a side of warm consommé (that leftover liquid gold) and extra cilantro for dunking. Devour immediately. Repeat often.

Juicy Pepper Steak Stir Fry

Juicy Pepper Steak Stir Fry

Prep 15 minutesCook 12 minutesTotal 27 minutesServes 4

Ingredients

  • For the Steak Marinade
    1 pound Flank steak thinly sliced against the grain
    1/4 cup Soy sauce or coconut aminos
    1 teaspoon Black pepper
    3 teaspoons Hazy Midnight
    1 tablespoon Cornstarch
  • For the Stir Fry
    1 cup Bell pepper sliced, any color
    1 cup Broccoli florets
    1 medium Onion sliced
    3 cloves Garlic minced
    1 tablespoon Ginger minced
    1 tablespoon avocado oil
  • For the Sauce
    1 cup Beef broth (use low-sodium if desired)
  • For Garnish
    2 tablespoons Green onions sliced
    1 tablespoon Toasted sesame seeds
    2 tablespoons Chopped fresh cilantro

Directions

  1. Slice the Steak
    Begin by thinly slicing the flank steak against the grain, ensuring uniform pieces about 1/4 inch thick. Set aside.

  2. Prep the Veggies
    Cut the bell pepper and onion into thin strips, mince the garlic and ginger finely, keeping all ingredients handy.

  3. Marinate
    In a medium bowl, combine the soy sauce, black pepper, Hazy Midnight and cornstarch, then toss the steak in to marinate for 10-15 minutes.

  4. Sear the Steak
    Heat avocado oil in a large pan over medium-high heat. Sear the steak for 2-3 minutes until browned and juicy. Remove from pan.

  5. Stir-Fry the Veggies
    Add onion, garlic, ginger, and bell pepper to the pan and stir-fry for 4-5 minutes until tender-crisp.

  6. Add the Sauce
    Return the seared steak to the pan and add beef broth and some soy sauce, cooking for an additional minute.

  7. Finish & Serve
    Season with extra black pepper and garnish with green onions, sesame seeds, and cilantro before serving hot.

Autumn Harvest Crockpot Pork Loin (Tuscan Style!) dish featuring spices from Flavor Expedition co.

Autumn Harvest Crockpot Pork Loin

Prep 15 minutesCook 5-6 hoursTotal 5.5-6.5 hoursServes 6

Ingredients

Directions

  1. Cider Sizzle
    Heat cider in a hot skillet until it starts to steam like your morning coffee. Add pork loin and sear on all sides until beautifully browned. (You’ll feel like a pro chef, promise.)

  2. Season Like You Mean It
    Sprinkle pork loin generously with Hazy Midnight. Place it in your slow cooker, juices and all.

  3. Apple + Squash Party
    In a bowl, toss together apples and squash. Shower them with brown sugar and Tuscan Evening. Stir until they look like fall exploded in your mixing bowl.

  4. Crockpot Magic
    Nestle that mixture around your pork loin like a cozy autumn blanket. Cover and cook on Low for 5–6 hours.

  5. Rest + Slice
    Remove pork, let it rest for 10–15 minutes (don’t skip—juicy pork is happy pork). Slice into ½-inch thick pieces.

  6. Serve
    Plate pork slices and top with apples and squash. Accept compliments with grace (or brag shamelessly, we won’t judge).

Pro tips

  • Swap cider for apple juice if you’re not about that boozy life.
  • Butternut squash too bougie? Sweet potatoes step up like reliable understudies.
  • Want extra cozy? Drizzle a little pan juice on top before serving.
InstaPot French Onion Pot Roast topped with toasted, melted-cheese bread slices in an Instant Pot

InstaPot French Onion Pot Roast

Prep 10 minutesCook 60 minutes pressure + 25 minutes natural releaseTotal 6 hours 35 minutes

Ingredients

  • 3 lbs boneless beef chuck roast, cut into 10 chunks
  • 3 tbsp Hazy Midnight (Brown Sugar & Coffee Rub)
  • 2 tbsp Tuscan Evening (Tangy Herb)
  • 1 tsp kosher salt
  • 4 cloves garlic, minced
  • 2 large white or yellow onions, sliced
  • 1 ¼ cups reduced-sodium beef broth (divided)
  • 1 tbsp Better Than Beef Bouillon (or beef bouillon paste)
  • 1 bay leaf
  • 2 tbsp cornstarch

Directions

  1. Add the beef
    Add the chuck roast chunks to the Instant Pot insert.

  2. Season
    Sprinkle Hazy Midnight, Tuscan Evening, and salt evenly over the meat.

  3. Add the broth
    Pour in 1 ¼ cups of beef broth.

  4. Add the garlic
    Add minced garlic directly on top of the beef.

  5. Layer the onions
    Layer sliced onions over the garlic.

  6. Add bouillon and bay leaf
    Spoon in the bouillon paste and tuck in the bay leaf.

  7. Pressure cook
    Seal the lid and set the Instant Pot to Manual | High Pressure | 60 minutes.

  8. Release the pressure
    When done, let the pressure naturally release for 25 minutes.

  9. Shred the beef
    Remove the lid, discard the bay leaf, and transfer the meat to a cutting board. Shred it lovingly.

  10. Make the slurry
    Mix remaining ¼ cup beef broth with cornstarch.

  11. Thicken the gravy
    Turn Instant Pot to Sauté. Stir in the cornstarch slurry and cook until thickened (about 2 minutes).

  12. Serve
    Spoon the savory onion gravy over your shredded pot roast, then stand back and accept your compliments.

Pro tips

Serve it over mashed potatoes, polenta, or on crusty rolls as a French dip.

Customers praised this brown sugar coffee rub as "one of the best rubs I've EVER had." The seasoning creates an amazing crust on steaks, ribs, brisket, and chicken with rich coffee flavor and perfect caramelization. Shoppers love its versatility on meats, veggies, and even bacon. The balanced sweetness enhances natural flavors without overpowering.

  • This is one of the best rubs I've EVER had.
  • Creates an amazing crust on steaks and brisket. The coffee adds rich flavor.
  • I made some of the best pulled beef sandwiches I've ever had with this!
Coffee (positive)Flavor (positive)Briskets (positive)Steak (positive)Steaks (positive)
  • 5 stars: 10 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
K
Ken M.

I made some of the best pulled beef sandwiches I've ever had with this! The entire family absolutely loved them! Awesome rub!!!l Looking forward to trying it on some steak!!

C
Colleen J.
Beyond Expectation

Beyond Expectation. My son took me out to dinner at a fancy restaurant and i had an espresso crusted streak. it was great. I never thought i could do somethng like that at home. The Hazy Midnight was a no brainer to try. We liberally coated the steaks before searing. It was AMAZING. I bought the sample pack of seasonings as i didnt know how i would like the products. Now I am ordering full size bottles of this and the Apple Jalapeno ( game changer) Cant wait to try the rest of the samples. I have a feeling I might be restocking my entire spice shelf with Flavor Expedition

Hi Colleen! We're thrilled to hear you enjoyed the Hazy Midnight on your steaks and that it brought a restaurant-quality touch to your home cooking. Thank you for your wonderful words and support—happy cooking, and we can't wait for you to try the rest of the samples!

Cheers, Anthony & Erin

F
Front
This is one of the best rubs I've EVER had

This is one of the best rubs I've EVER had. Grilled some rib eyes with it and it was awesome. My wife really doesn't eat beef, but she even wanted another piece of my rib eye

Hi Ron, we're thrilled to hear you loved Hazy Midnight! It sounds like it made your rib eyes extra special. Thanks for sharing your experience and welcome to the Flavor Crew!

B
Brock E.
Hazy Midnight creates an amazing crust on steaks and brisket

Hazy Midnight creates an amazing crust on steaks and brisket. The coffee adds rich flavor, while the brown sugar caramelizes perfectly

c
catherine r.
never lasts

wow, all i can say is Fabulous..hubby anted ribs again so i used this rub for my ribs. really good combo and glad i bought and tried. my usual rub that I make is LOTS of onion & Garlic powder, DARK Chili Powder DARK Brown sugar Cayenne pepper powder and DiJon mustard as my binder but this really is good

H
Herbert B.
Bacon Candy

With this seasoning I mainly go on ribs and sometimes a chicken with potato dish, this seasoning has that hardy full flavor with a sweetness to it but not too sweet where you don't want it on something! Putting it on my bacon with a dash of honey in the oven SETS IT OFF!!

G
Gary W.
Hazy Midnight

I combined Hazy with Volcanic to make a rub for chicken lollipops that I smoked tonight, and they are fantastic! I love experimenting with combining the flavors.

S
Stacey B.

Love the hazy midnight! Got it at a wine fest in Az, haven't gone without since then. I put it in salads, on all my meat, on veggies

D
Diane K.
❤️❤️❤️❤️❤️

The best seasoning EVER! I use on veggies, meats, fish! The flavor-add is scrumptious. Hazy Midnight and Mellow Dusk are the family favorites! First met them at farmers market and now buy on line. Fast, courteous service! 5 + Stars!!

H
Heather
Subtly Perfect

I was hesitant about Hazy Midnight..it has a mild flavor to it and on its own you can taste the coffee..but if you love tender juicy steaks, burgers, and briskets this is a MUST have!! It tenderizes the meat and brings out the natural flavors of what you're cooking instead of masking it with too much salt and pepper like other seasonings! I use this on all of my briskets..as a rub and as part of my injection!! No Red Meat gets cooked without Hazy Midnight!!

T
T.W. B.S.

Do you offer any of your products in pound or larger ??

Flavor Expedition Co.

Hi! We do not currently sell anything larger than the bottles. We used to but there was just not enough demand to continue. Sorry about that! Please let us know if you have any other questions.

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