Brown Sugar & Coffee Rub - Hazy Midnight

Hazy Midnight – Our Brown Sugar & Coffee Rub is a bold, slow-burning blend crafted for cooks who appreciate deep flavor that develops as it cooks. This rub begins with rich brown sugar, which melts and caramelizes under heat to create a beautifully dark crust that locks in moisture and builds irresistible texture. Ground coffee adds roasted bitterness and complexity, enhancing savory notes without overwhelming the dish or tasting overtly “coffee-forward.”

Paprika and ancho chile powder bring gentle warmth and subtle smokiness, while garlic salt, granulated onion, black pepper, and cumin round out the savory backbone. As the cook progresses, the sweetness tightens, the spices bloom, and the coffee deepens, creating a layered flavor profile that evolves from first bite to finish.

Hazy Midnight truly shines on low-and-slow cooks like brisket, pork shoulder, ribs, and chuck roast, where time allows the flavors to fully integrate. It also performs exceptionally well on steaks, burgers, and chicken when you want a bold sear and a dark, flavorful crust. The balance of sweet, savory, and bitter makes this rub surprisingly versatile across proteins.

This is a seasoning built for late nights, steady smoke, and patient cooks. Hazy Midnight doesn’t rush flavor — it earns it, delivering depth, richness, and a finish that lingers long after the plate is clean.

*Note: All 20oz Bags are made when ordered. Please expect a few days delay in shipping.