Best Seller

Hazy Midnight

Name: Brown Sugar Coffee Rub - Hazy Midnight
Rating: 5.00 (8 reviews)

Brown Sugar Coffee Rub

$12.99

Deep coffee, brown sugar, and smoky chile warmth — made for steak, burgers, pork, brisket, and late-night grill sessions that deserve a darker kind of flavor.

Flavor Profile: Smoky • Peppery • Savory

Best on:

Beef

Pork

Veggies

Heat level:No Heat. All flavor, no fire.

No Heat Super Hot

Made in the USA, 30-day flavor guarantee, easy returns

Ingredients

TURBINADO SUGAR, SALT, PAPRIKA, ANCHO CHILE POWDER, GROUND COFFEE, ONION, BLACK PEPPER, GARLIC, CUMIN, <2% ORGANIC RICE HULLS (ANTI-CAKING AGENT)

30 Day Flavor Guarantee

30-Day Flavor Satisfaction Guarantee:
We stand behind our seasonings. If your first Flavor Expedition Co. purchase doesn’t hit the mark, contact us within 30 days of delivery and we’ll make it right.

Shipping & Returns

Shipping Policy:
We currently offer $7.95 Flat Rate shipping or Free Economy Shipping for purchases over $59 to all 50 states in the U.S.A. Most packages ship via USPS and arrive in 3-5 business days.

30-Day Flavor Satisfaction Guarantee:
We stand behind our seasonings. If your first Flavor Expedition Co. purchase doesn’t hit the mark, contact us within 30 days of delivery and we’ll make it right. (For more information check out the full guarantee in the footer.)

Easy Return Policy:
Damaged order? Don’t toss it. Email us within 24 hours of delivery with photos and we’ll take care of it.

Merchandise returns:
Unused items may be returned within 30 days for store credit or exchange.

Questions? Email support@flavorexpedition.com with your order number.

Why Buy From Us?

Bold, layered flavor – Small-batch blends designed to do the heavy lifting so your food tastes intentional, not rushed.
Made for real life – Built for busy nights, tired cooks, and moments when people are counting on you.
No filler, no shortcuts – Thoughtfully balanced ingredients that actually earn their spot in your cabinet.
Confidence in every shake – Turn simple ingredients into meals people remember—without overthinking it.
30-Day Flavor Guarantee – Try your first bottle risk-free. If it doesn’t deliver, we’ll make it right.

Hazy Midnight Brown Sugar Coffee Rub

$12.99

Sweet crust. Dark roast depth.

Brown sugar helps build that craveable caramelized edge. Coffee adds the deep, roasty flavor that makes beef, pork, and burgers taste bigger.

Not just a sweet BBQ rub.

Garlic, onion, black pepper, ancho chile, and paprika keep it savory and balanced — so the flavor lands rich, not candy-sweet.

Made for repeat meals.

Use it on steak, burgers, ribs, pork chops, brisket, chicken thighs, roasted potatoes, mushrooms, and grilled vegetables.

Sweet smoke with a darker side.

Gives chicken, pork, burgers, and beef a deep caramelized crust with real roasty flavor

Uses brown sugar and coffee to build bold flavor that tastes rich — not flat or one-note

Brings savory balance from garlic, onion, black pepper, ancho chile, and paprika

Works for weeknight grilling, low-and-slow cooks, oven roasts, and food that needs more than basic BBQ flavor

How to Use It

1 Season generously Coat steak, burgers, pork, chicken, potatoes, or vegetables.

2 Cook your way Grill, smoke, roast, sear, or air fry until browned and caramelized.

3 Finish strong Top with butter, brush with BBQ sauce, or add a little more before serving.

STEAK

Use before grilling or searing.

BURGERS

Mix in or season outside.

Pork

From chops to tenderloin.

Chicken

Use before grilling or roasting.

Potatoes

Roast until crisp and caramelized.

Vegetables

Great on mushrooms, onions, and peppers.

Is it spicy?

No. Hazy Midnight is rich and bold, but not hot. The ancho chile adds depth, not heat.

Will it taste like coffee?

Not in a “my steak tastes like espresso” way. The coffee adds dark roast depth and helps build a deeper, more savory crust.

Is it only for beef?

No. It is great on steak and burgers, but it also works on pork, chicken, potatoes, mushrooms, and roasted vegetables.

Is it clean?

Yes. No junk. No fillers. Just a bold small-batch rub made to turn simple meals into something worth repeating.

Customers praised this coffee-based rub for creating "an amazing crust" on meats. The brown sugar caramelizes perfectly while coffee adds rich flavor. Versatile on ribs, steaks, brisket, chicken, bacon, and veggies. Reviewers noted it "brings out natural flavors" rather than masking with salt. Called "the best seasoning ever" with fast service.

Creates an amazing crust on steaks and brisket. Coffee adds rich flavor.
The best seasoning EVER! Use on veggies, meats, fish! The flavor-add is scrumptious.
Brings out the natural flavors instead of masking it. No Red Meat gets cooked without it!

Coffee (positive)Steak (positive)Flavor (positive)Briskets (positive)Meat (positive)

5 stars: 8 (100%)
4 stars: 0 (0%)
3 stars: 0 (0%)
2 stars: 0 (0%)
1 star: 0 (0%)

I made some of the best pulled beef sandwiches I've ever had with this! The entire family absolutely loved them! Awesome rub!!!l Looking forward to trying it on some steak!!

Hazy Midnight creates an amazing crust on steaks and brisket

Hazy Midnight creates an amazing crust on steaks and brisket. The coffee adds rich flavor, while the brown sugar caramelizes perfectly

never lasts

wow, all i can say is Fabulous..hubby anted ribs again so i used this rub for my ribs. really good combo and glad i bought and tried. my usual rub that I make is LOTS of onion & Garlic powder, DARK Chili Powder DARK Brown sugar Cayenne pepper powder and DiJon mustard as my binder but this really is good

Bacon Candy

With this seasoning I mainly go on ribs and sometimes a chicken with potato dish, this seasoning has that hardy full flavor with a sweetness to it but not too sweet where you don't want it on something! Putting it on my bacon with a dash of honey in the oven SETS IT OFF!!

Hazy Midnight

I combined Hazy with Volcanic to make a rub for chicken lollipops that I smoked tonight, and they are fantastic! I love experimenting with combining the flavors.

Love the hazy midnight! Got it at a wine fest in Az, haven't gone without since then. I put it in salads, on all my meat, on veggies

❤️❤️❤️❤️❤️

The best seasoning EVER! I use on veggies, meats, fish! The flavor-add is scrumptious. Hazy Midnight and Mellow Dusk are the family favorites! First met them at farmers market and now buy on line. Fast, courteous service! 5 + Stars!!

Subtly Perfect

I was hesitant about Hazy Midnight..it has a mild flavor to it and on its own you can taste the coffee..but if you love tender juicy steaks, burgers, and briskets this is a MUST have!! It tenderizes the meat and brings out the natural flavors of what you're cooking instead of masking it with too much salt and pepper like other seasonings! I use this on all of my briskets..as a rub and as part of my injection!! No Red Meat gets cooked without Hazy Midnight!!